
Behind the Brand
We believe in the power of nature and science to bring out your best self. Our journey began with a passion for creating high-quality, effective cosmetics that celebrate individuality and enhance natural beauty. Join us as we continue to innovate and inspire, one product at a time.
"Our vision is to become everyone's favorite beauty brand!"
Adri-Jo Waterboer
Founder & CEO.

Tailored Skincare Like Never Before
No drugstore product offers this level of personalization. By analyzing your photos, history, and goals, we select potent active ingredients tailored specifically for you. Whether you’re dealing with occasional spots or full-on breakouts, our easy-to-use, once-a-day cream has you covered.

Continuous Care for Your Unique Skin
Our commitment to your unique skincare needs doesn’t stop there. We continuously monitor and adjust your formula based on your progress and feedback, ensuring you always get the best results. With our personalized approach, you can confidently say goodbye to one-size-fits-all solutions and hello to a skincare routine that’s as unique as you are.
Explore our Products
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Ultra soft makeup brush set
Regular price R 799.99 ZARRegular priceUnit price / perSale price R 799.99 ZAR -
3-in-1 Heated Thermal Hair Brush – Curler & Volumizer for Home & Travel
Regular price R 1,099.99 ZARRegular priceUnit price / perSale price R 1,099.99 ZAR -
Portable makeup bag
Regular price R 799.99 ZARRegular priceUnit price / perSale price R 799.99 ZAR -
Makeup Brush Cleaner
Regular price R 499.99 ZARRegular priceUnit price / perSale price R 499.99 ZAR -
5-in-1 Hair Styling Set – Ionic Blow Dryer Brush & Curling Wand with Hot Air Massage
Regular price R 1,849.99 ZARRegular priceUnit price / perSale price R 1,849.99 ZAR